When I started my digital PR journey more than five years ago, I never imagined that sitting in Bihar, I’d be working with international publications like The New York Times, The Hindu, Udatoday, and even distribution platforms like AccessNewswire. At the time, PR felt like something reserved for big agencies in Mumbai, Delhi, or maybe London—not for someone like me trying to build a career in a quieter corner of India.
But that’s the thing about digital PR—it doesn’t care where you sit, as long as you know how to tell stories that matter.
How I Got Started
Back in 2018, most businesses around me thought PR was just about newspapers and press conferences. I’d sit with local business owners and explain how the internet had changed everything—how a single mention on the right platform could do more for their brand than a dozen expensive billboards.
Of course, most people were skeptical. They’d say, “Who’s going to write about us in The Hindu or New York Times?” And honestly, in the beginning, even I wasn’t sure. But I kept experimenting. I learned how to craft press releases that weren’t just boring company updates but real stories with a hook. I studied how editors think, what angles publications look for, and how global audiences perceive Indian businesses.
What Digital PR Really Means (And Why It Works)
If you ask me, Digital PR is less about “press releases” and more about “digital storytelling.” It’s about creating newsworthy content and distributing it smartly so your brand shows up in places where people already trust the information.
Here’s what I’ve seen work over the years:
- Find the story first – Editors don’t care about your product features. They care about the why behind it. A startup founder solving a local problem in Bihar can be more newsworthy than another app launch in Silicon Valley.
- Build relationships, not just contacts – Sending cold press releases doesn’t work. But when editors know you consistently bring value, your emails don’t end up in spam.
- Leverage both global and local media – I’ve published clients in international outlets like AccessNewswire, but I’ve also seen a feature in The Hindu drive more real conversions because it spoke directly to their audience.
- Think beyond backlinks – Yes, SEO is a huge part of Digital PR. But the long-term trust you build when your brand is associated with credible media? That’s priceless.
Lessons From 5+ Years in Digital PR
Looking back, there are a few things I wish someone had told me when I started:
- PR isn’t instant. Sometimes a story gets picked up within hours, and sometimes it takes weeks of pitching. Patience is part of the job.
- Not all coverage is equal. A mention in a niche industry blog can sometimes outperform a global publication if the audience is hyper-targeted.
- Your reputation is your biggest asset. Editors, journalists, and platforms trust consistency. If you mess up with spammy tactics, you lose that trust fast.
- Digital PR works for anyone. I’ve worked with startups, NGOs, local shops, and global SaaS companies. If you have a story, there’s a way to tell it.
Why I Love Doing PR From Bihar
People often ask me why I didn’t move my agency to a metro city. My answer is simple: the internet leveled the playing field. I can sit in Patna or Gaya and still pitch to The New York Times. In fact, being here gives me a unique perspective—because I see stories others miss. I see innovation happening in small towns, cultural shifts that deserve global attention, and entrepreneurs who never thought they’d be “media-worthy.”
And when those stories land on international platforms? That’s the most rewarding part of my job.
Final Thoughts
Digital PR isn’t about spamming journalists with press releases or buying your way into the news. It’s about crafting authentic stories and connecting them with the right platforms. Over the last five years, I’ve learned that location doesn’t limit you—your creativity and persistence do.
So whether you’re a small business in Bihar or a startup in Bangalore, if you’ve got a story that matters, the world is ready to listen.
And trust me, seeing your brand’s name on a global publication for the first time—it never gets old.
